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Digital marketing is the use of digital channels, platforms, and technologies to promote products, services, or brands and engage with target audiences.
Main components include SEO (Search Engine Optimization), PPC (Pay-Per-Click), content marketing, social media marketing, email marketing, and affiliate marketing.
SEO involves optimizing a website to rank higher in search engine results pages (SERPs). It is important because higher visibility in search results can drive more organic traffic to a website.
PPC is a form of online advertising where advertisers pay each time their ad is clicked. Common platforms include Google Ads and Facebook Ads.
Content marketing focuses on creating and sharing valuable content to attract and engage a target audience, with the goal of driving profitable customer actions.
Social media marketing involves using social media platforms (like Facebook, Instagram, and Twitter) to promote products, services, or brands and engage with audiences.
Email marketing is the practice of sending targeted emails to potential or existing customers to promote products, services, or offers.
Affiliate marketing involves partnering with other businesses or individuals to promote your products or services in exchange for a commission on sales generated through their efforts.
The conversion rate is the percentage of visitors to a website who complete a desired action, such as making a purchase or filling out a contact form.
A lead is a potential customer who has shown interest in a product or service, often through actions like filling out a form or subscribing to a newsletter.
A CTA is a prompt that encourages users to take a specific action, such as "Buy Now," "Sign Up," or "Learn More."
Google Analytics is a web analytics service that tracks and reports website traffic, providing insights into how users interact with a site.
Social media marketing can increase brand awareness, drive traffic to your website, engage with customers, and generate leads or sales.
A/B testing involves comparing two versions of a webpage, email, or ad to determine which one performs better in terms of specific metrics like click-through rates or conversion rates.
Remarketing targets users who have previously visited your website but did not complete a desired action, aiming to bring them back to convert.
Influencer marketing involves partnering with individuals who have a strong following on social media or other platforms to promote products or services.
KPIs (Key Performance Indicators) are measurable values that indicate how well a digital marketing campaign or strategy is performing.
Organic search results are earned through SEO efforts, while paid search results are achieved through PPC advertising.
A marketing funnel represents the stages a customer goes through from awareness to purchase, including awareness, interest, consideration, and decision.
Mobile marketing targets users on mobile devices through channels such as SMS, mobile apps, and mobile-optimized websites.
